Amenities required in urban, luxury communities

July 25th, 2016


High earners rent apartments at a higher rate today than they have for generations. Accompanying this shift in the demographic makeup of multifamily residences is a luxury apartment boom. Since high earners often move from single-family houses to apartments for the conveniences, urban luxury apartment living that offers high-end amenities are a major selling point. What are some of those amenities?


How to Show Your Residents You Care

March 18th, 2016


Think of your residents as your tribe. They are following you, trusting you, and essentially doing business with you. Just like your tribe at home (your husband, daughter, or pet Duke), your tribe needs constant TLC to be reminded that you appreciate them and you care. But because you can’t always cook dinner, go shopping or give your tribe a bone like you can with your tribe at home, you can show them you care in subtle, genuine, and professional ways.


Customer Touch Points in an Automated World

December 8th, 2015


With technology and automation enhancing the customer experience and cutting down on employee costs, your interaction with customers becomes minimal and sometimes nonexistent. Because the customer experience is essential in customer retention, it is important to not lose sight of your community’s positive customer touch points.


Creating Peace of Mind for Residents

August 6th, 2015


Creating peace of mind for your residents can be achieved in many ways, but the best method, and something we talk about often, is by building a relationship and listening. When you listen carefully to what your residents are saying, you get to know their passions, pain points, and what makes them smile.


Creating a Great Customer Experience

April 3rd, 2015


Have you ever lost a resident to a competitor, and then wondered why they left?

Apartment communities that have a strong and executable customer experience plan achieve higher customer satisfaction, reduced move outs, larger renewal increases, and greater employee satisfaction.  People don’t just like being wow’ed.  They expect it.