Five Ways Gyms and Leisure Centres can Drive Footfall and Promote Community Engagement

Gyms, sports and leisure centres are at the heart of their communities, providing opportunities for people to come together and lead healthy, active lifestyles. Here are five ways they can drive additional footfall and promote community engagement:

1. Fitness classes for retirees:

Partner with nearby retirement homes and offer a range of low-impact fitness classes, such as seated yoga, mobility or Pilates. This is a great way to get people involved in gentle physical activity and to build a sense of community.

2. Parent and baby classes:

Help new mums and dads get into fitness without needing childcare. Sessions for parents who can bring their baby along is a great way to attract members of the community who might otherwise struggle to get to the gym and gives them a chance to meet others!

3. Rent-a-room:

If you have spare rooms you could rent a room to a beauty therapist to provide spa treatments or a physiotherapist to provide physical therapy and rehabilitation. This is a great way to help support local businesses.

4. Volunteer opportunities:

Offer opportunities for members to volunteer at local charities or events, and/or provide sponsorship. This can give members a way to learn more about your local charities and a chance to give back to the community.

5. Host a parcel locker:

Provide a parcel delivery and return service via an automated parcel locker! This is a great opportunity to attract members of the community to your location. Instead of having their parcels delivered to their home, or sending back via a post office, they can pick-up or return parcels at a parcel locker on your site. It can be more convenient than home delivery, and with Parcel Pending by Quadient, you can earn revenue as a locker host without any investment costs!

Click here to discover the benefits of hosting a Parcel Locker at your premises.