How Petrol Forecourts Can Benefit from Trip-Chaining Customers

Petrol forecourts have always been a compulsory stop for many people. With over 38 million licensed vehicles on UK roads in 2020, a significant portion of the population relies on petrol stations to fuel their vehicles. However, in today’s fast-paced world, people are looking for ways to save time and make their day more efficient. This is where trip-chaining comes in.

Trip-chaining is the practice of combining multiple activities into one trip. Petrol forecourts have a unique opportunity to benefit from trip-chaining by expanding their service offering. By providing a range of services such as electric car charging, coffee services, car wash, parcel management, and laundry service, petrol forecourts can become a one-stop-shop for consumers who are looking to trip-chain.

Trip-chaining is also more sustainable as it reduces the number of trips taken and the associated carbon emissions. Recent UK survey data shows that consumers would be willing to replace 47 home deliveries per year with trip chaining given the right solution – the equivalent of 2.25 billion kilometres per year driven by carriers in the UK alone.

Another key benefit of trip-chaining is that it saves consumers’ time. By offering a range of services, petrol forecourts can become a convenient destination for consumers who are looking to save time and make their day more efficient. For example, a consumer might choose to have a parcel delivered to their local petrol forecourt instead of scheduling a home delivery or having to make a separate trip to a post office.

Since most forecourts are accessible 24/7, it makes sense to offer 24/7 parcel services through an automated parcel locker. That way, forecourt staff do not need to manually handle any parcels, and customers can self-serve at a time that is convenient for them. Plus, with Parcel Pending by Quadient, forecourts can make additional revenue as a Host in our Open Locker Network.

Petrol forecourts that expand their service offering can also benefit from increased customer loyalty. By providing a range of services that are convenient and save time, customers are more likely to choose your petrol forecourt over a competitor. This can lead to increased revenue and profitability over time.

“At MFG, we carefully select our partners and brands to offer a unique and convenient experience to our customers,” said Anna Roddis, Trading Director, MFG. “These smart lockers enhance our service offering, driving more customers to our forecourts and strengthening our position as a top destination for all fuel, EV charging, food and service needs for the communities we operate in. By implementing a secure and convenient parcel delivery and pickup service, we want to provide customers with a seamless and hassle-free experience, so stopping by our sites is not only something they plan to do in a journey, but also something they look forward to.”

To learn more about how you can offer automated parcel management at your petrol forecourt, reach out today.