The Halo Effect: How Hosting a Locker Can Help Local Businesses Benefit from Additional Spending

As a local business, you may be looking for ways to increase your sales and attract more customers. One way to do this is by tapping into the concept of “halo spend.” Halo spend refers to the additional spending that a customer makes whilst visiting your location.

So, how can you encourage consumers to “halo spend” at your local business? By leaning into consumer demand for more convenient delivery options with a solution that requires no upfront costs for your business.

This is where Parcel Pending by Quadient’s Open Locker Network comes in. Parcel Pending by Quadient is a smart solution that offers carrier-agnostic lockers for customers to pick up their packages. These lockers can be located at almost any convenient location, from retail stores, gyms, office and apartment buildings, retail centres, and universities – this is far from an exhaustive list. (Get in touch here to find out if your location is suitable.)

By hosting a Parcel Pending parcel hub at your location, you can attract more footfall. When customers come to pick up their packages, they’ll also have the opportunity to check out your business and potentially make a purchase. This can increase foot traffic and help you to generate more revenue. In fact, 54% of consumers are likely to make additional purchases at a store that enables them to pick up/drop off parcels, and up to 21% would spend £20 or more.

In addition to attracting more people to your location, hosting a Parcel Pending by Quadient locker can also improve your overall customer experience. Customers will appreciate the convenience of being able to pick up their packages at your location, and this can lead to increased loyalty and repeat business. Our research shows 40% of consumers have used businesses more regularly because they make it easy to collect and return parcels.

As a local retailer, it’s important to think outside the box when it comes to increasing sales and attracting customers. By becoming a Host in Parcel Pending by Quadient’s Open Locker Network, and tapping into the concept of halo spend, you can benefit from increased foot traffic, higher spending, and improved customer experience.

Contact Parcel Pending by Quadient today to learn more about how becoming a Host in our open locker network can benefit your business.