November 20, 2024
White Paper: Black Friday Retail Insights by the Numbers 2023-2024
Black Friday and Cyber Monday have evolved into a global shopping phenomenon, with sales growing steadily each year. These pre-holiday events deliver a powerful one-two punch for retailers, enabling them to engage consumers across physical stores and online platforms as they search for the best deals on their must-have items.
To provide a comprehensive understanding of this pivotal pre-holiday sales period, we’ve created a complimentary white paper that delves into Black Friday trends from 2023 to 2024, exploring:
- Successes and challenges of Black Friday 2023
- Key impacts, results, and takeaways from 2023
- Predictions and expectations for 2024, including anticipated results and challenges